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Press kit

Press & media

Everything a journalist needs, in one page.

Maintained by the Lab's grown-up · Updated September 11, 2026

Boilerplate

Copy either one as it stands

Short

Texas Toy Lab is a kid-run, dad-supported toy business in Austin, Texas. Joseph, 8, picks, prints and tests 3D printed toys on his family's Printer Ranch, starting with the Lab's own crew of Texas critters and Lab Bots. Kid-run. Dad-supported.

Long

Texas Toy Lab is a kid-run, dad-supported toy business founded by Joseph Jr., an 8-year-old from Austin, Texas. He picks, prints and tests every toy on the family's Bambu Lab Printer Ranch. The toys on the website are the Lab's own designs: Joseph's crew of Texas critters and Lab Bots, Tex the Lab Robot, name keychains and Genuine Printer Poop. The Lab's signature tool is the Imaginator™, an AI pipeline running on the family's own NVIDIA DGX Spark™ computers that turns a child's typed or spoken toy idea into a printable 3D model in about a minute, using open AI models (NVIDIA Nemotron, Stability AI's SDXL-Turbo and Tencent's Hunyuan3D-2, via Hugging Face). Designing a toy is free; printing is the paid step, and a grown-up approves the exact revision before anything prints. Behind the scenes the business runs on agentic AI: Joseph Jr.'s father, Joseph Crabtree, founder of additive-manufacturing company AMT PostPro and now of AI lab Thinking Humans, builds the AI-agent harnesses that handle the Lab's back office on Norman, a used Dell PowerEdge server. Anything new, and anything with money in it, gets its own yes from a grown-up. A short list of routine things (social posts from the approved queue, routine inbox replies, market reminders, routine texts) goes out under standing rules after a pull window: fifteen minutes, five for texts. Texas Toy Lab is a registered CPSC Small Batch Manufacturer. Children's Product Certificate work is underway; none is finished yet. The Lab's first market is in September 2026; dates are at texastoylab.com/markets.html, and the Lab's own toys, tees, totes and mugs are at texastoylab.com. Texas Toy Lab is a trading name of Crabtree Ventures LLC.

Fast facts

Founder
Joseph, age 8 (please refer to him as Joseph or Joseph Jr.; the company is Crabtree Ventures LLC)
Founded
2025 as ATX 3D Toy Lab; renamed Texas Toy Lab 2026
Based
Austin, Texas · markets around Central Texas, dates at texastoylab.com/markets.html; first market September 2026
Brand line
"Kid-run. Dad-supported." · Hero line: "Imagine your toy. Build it."
Production
Bambu Lab Printer Ranch (H2S flagship) · PLA/PETG · every toy parent-checked
Tech
the Imaginator text/voice-to-3D toy pipeline on the family's own AI computers; a design appears in about a minute; designing is free, printing is the paid step
Safety
registered CPSC Small Batch Manufacturer; Children's Product Certificate work is underway, none finished yet
AI hardware
NVIDIA DGX Spark™ systems (GB10 Grace Blackwell, 128 GB unified memory each) for the Imaginator; Norman, a used Dell PowerEdge server, for the back office; models fine-tuned at home with NVIDIA NeMo™
AI models
NVIDIA Nemotron open family, SDXL-Turbo, Hunyuan3D-2; all open models via Hugging Face; full credits at texastoylab.com/licenses.html
Robot sidekick
Reachy Mini ("Reachy") by Pollen Robotics; chats on the site
Fun founder bio for features
texastoylab.com/joseph.html (the "classified dossier")
Registered slogan
"You imagine it, my Lab builds it." · Tagline: "> always printing_"

Marketing & press assets

Logos and photos for editorial use

Usage rules

  • Please do not stretch, recolor or redraw the logo, and keep clear space around it.
  • Photos are for editorial coverage of Texas Toy Lab; credit "Texas Toy Lab".
  • Joseph is a child: interviews and appearances only with and through his parent, and please refer to him as Joseph or Joseph Jr.
  • Brand colors: ink #2b2344 · cream #FFF6E9 · coral #FF5D5D · red (small text) #C0392B · teal #2BC6B0 · yellow #FFC933 · blue #5EC8F2 · green #7ED957
  • Logo files: the Happy Robot lockups and head in SVG, PNG and WebP are in the press kit, along with the rules.
> from dad’s desk_

Media inquiries

Text (512) 399-2625, or email joseph@texastoylab.com, which a parent reads every day. A parent answers, usually within a day, and Joseph answers the fun questions.

← All grown-up pages

Where
Austin, Texas
Made at
The Printer Ranch, the Lab’s own printers
Run by
Joseph, the inventor, and his dad
Company
Crabtree Ventures LLC

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