Invent your own toy
Tell Norman, the Lab’s own computer, an idea. In about a minute it becomes a 3D toy you can spin and paint. Then a grown-up can have it printed at the Printer Ranch in Austin.
Free to design$19 to print

Howdy! I’m Tex. What are we making today?
Pick a crew member to remix:
No people in the photo, please. We never keep the picture: it only helps draw your toy, then it is gone. How this works
How tall are the letters?
Norman is drawing it on the Lab’s own computers in Austin. It takes about a minute.
Bendy toys are a sneak peek for now, so this one cannot be printed yet. Solid toys and name tags can.
Ask a grown-up to do this bit!
My toys
Toys made on this phone or computer. The Lab keeps each design for about a week.
On the Lab shelf
Real toys that started right here as somebody’s idea. Tap one to make one like it.
How it works
- You imagine itType it, say it, snap a drawing, or pick a crew member to change.
- Norman draws itThe Lab’s own computers in Austin turn the idea into a 3D model you can spin and paint with the colours the printers have loaded.
- The Printer Ranch prints itA grown-up orders it for $19. Joseph checks the design, and one of our printers makes it layer by layer.
Designing is free and needs no account. The 3D model is made by AI on the Lab’s computers, so each design is a picture of an idea until it is printed. Ideas are checked before anything is drawn, and photos are never kept. The Imaginator runs in the United States and some other countries. Data & AI · Privacy · Safety · Just want a simple name keychain?