Imagine your toy.
Build it.
Type a toy. Watch Norman draw it in 3D, right here, in about a minute. Spin it, then ask the Lab to print it.
Kid-run. Dad-supported. AI-powered in Texas.
Photos of toys, drawings, pets and things. No people. Accepted or not, we never keep the picture, it only helps draw your toy, then it's gone. How this works →
Free to imagine. A grown-up approves the exact design before anything is made. Kid-run in Texas, with Dad and a computer called Norman.
Shop the toys →Meet the crew →or imagine your own above
Designing is free. Printing your own design is $19 and is on hold until its safety certificate is done. A grown-up approves the exact design before anything prints.
Norman takes about a minute.
It started with an idea.
Every one of these began as a typed sentence. Here is exactly what happened next: no stock photos, and no render standing in for a print that does not exist yet.
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Meet the creatures
Tap a shelf sign, then swipe along the shelf. Buy now means I print it for you and it ships in about a week. No Buy button yet? Find it at the next market, or tell me and I will hold one for you.
Stocking the shelves…
Crew pictures are the Lab’s own Imaginator concepts until each first print comes off the farm. The tee, tote and mug photos are real. Meet the whole crew →
How a toy is made
Follow Tex from an idea on paper to a toy in a box. Press play, tap a step, or drag him to spin him around.
Then pick yours →Or imagine your own →Open it full screen
Learn how the Lab works. Free, no sign-in.
What’s happening right now
My desk. It is a bit messy. Everything on it is clickable.
See the Lab in real life
Kids Market Austin
Vegan Nom Food Park, 2308 E Cesar Chavez St, Austin 78702 · from 10 AM (check-in 9–10 AM)
ConfirmedA real printer running live, the Mystery Gacha, and a free mini keychain for every new friend of the Lab who says so at the table.
Not going, but want a free keychain? →
Every new friend of the Lab gets a free mini flexi keychain. At the stall, say hello at the table and it is yours. Not coming? A grown-up can claim one by mail:
Goes straight to Joseph. One per family · US addresses · while the printer keeps up!
Bring the Lab to your party or your class
Tell me the date and how many kids. Dad sends one clear price within a day.
Grown-ups only. One quote, no list, no spam. Ages 3 and up, small parts. Safety
Joseph, 8. I pick the ideas and test every toy.
An eight-year-old inventor. A dad. A computer called Norman. And Mr. Bob.
Joseph chooses the ideas and tests the toys. Dad helps build the systems and supervises the business. Norman and the AI crew help with design and the work behind the scenes. Mr. Bob the guinea pig guards the server. Reachy says hello.
Every kid has a toy idea. Almost none become toys. My Lab fixes that.
- Imagine it. You type an idea, or I do.
- AI helps design it. Norman draws it in 3D and checks it is solid enough to print.
- A grown-up says yes. Dad approves the exact design, and anything with money in it.
- The printers build it. Layer by layer, on our family’s own print farm in Texas.
- I test it. Bend, bounce, pocket-test. Then it goes to my stall.
a farm of printers with names · 4 NVIDIA DGX Spark AI computers · 1 kid in charge · 1 guinea pig on guard
Who’s who in the Lab
All logos and marks belong to their owners, shown to credit the tools the Lab genuinely runs on. No endorsement implied. Licenses & IP
Straight answers
How does a design become a physical toy?
You describe it, the Imaginator draws it in 3D in about a minute, a grown-up approves the exact revision, and then it prints on our own print farm at home. Designing a toy is free; printing it is the paid step.
What will it cost?
Imagining and designing is free. Pricing appears at the build step, before you pay anything: nothing is charged until you say yes to a price.
Who reviews it before production?
Dad and I look at the exact revision, and a grown-up gives the yes every time. Not every imagined object can be printed safely, and if that is true of yours, we say so instead of printing it.
What ages and uses is it suitable for?
Ages 3 and up. Every toy can have small parts, so it is never for under-3s or for mouths; full detail on the safety page.
See what we imagine next
First look at new creatures, and the next market date. One short email now and then, nothing else.
Send me a message
Questions, custom parts, market invites or just showing off your dragon collection. I read everything.
Order problem? Start at the Help Desk. Phone people: call or text (512) 399-2625